I get my caffeine from coffee and seldom use soft drink caffeine but people are entitled to the caffeine of choice. I don't think that people want the soft drink just for the fun of the drink.  The real problem is that due to the tremendous tax burdens of our local, state, and federal jurisdictions, we have to work harder to end up with less than we once did.  SOOO people need caffeine to keep them going on the job and even at home.   A new take perhaps, but reduce taxes and people will not need the big shots of caffeine on a daily basis.  I say try the tax reduction and do a health study. Yeah for reduced taxes!  Will I guess I do have some tongue in cheek on this one.