People in the USA are very susceptible to advertising.  Americans buy what they do not need and spend money on what they cannot afford as a result of many things including advertising.  I think the POTUS plan will work until people have to write the checks and then there may be hesitation. I do not think that federal dollars need to be spent on such as there are many democrats who can pay for the ads.  The democrats are very easily collecting campaign dollars and this should be one of the things that the Obama team pays for and not the taxpayer. If the Obamacare plan was a good plan people would be seeking it out by the droves.